STAY OBSSD.
OBSSD. isn’t just our name. It’s our motto. Stay OBSSD. with who you are, the life you’re building and the people you love doing it with.
MEET THE SUMMER DROP
OUR STORY
Hi, I’m Anshika, the co-founder of OBSSD.
TLDR: I was made redundant, didn’t want to update my résumé, and knew that if I didn’t give this a shot now, it might never happen.
~ After almost eight years in media sales, my role was made redundant. I enjoyed my career, so I gave myself a few weeks to work out what was next. But every time I thought about updating my résumé, I felt restless. My gut was screaming that if I didn’t give my dream a shot now, I’d never do it.
SAY IT IN COLOUR
Self-expression brings people together. It’s the “where’s that from?” at brunch, the compliment from a stranger, the friend who says, “That is so you.” Lean into what makes you, you with print, pattern and colour - and keep a little whimsy in your life.
EVERYDAY, ELEVATED
We believe your wardrobe doesn’t need a complete overhaul to feel fresh. Sometimes all it takes is a pop of colour, an exciting print or an accessory that feels like you. Make your basics feel anything but basic.
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