After almost eight years in media sales, my role was made redundant. I enjoyed my career, so I gave myself a few weeks to work out what was next. But every time I thought about updating my résumé, I felt restless. My gut was screaming that if I didn’t give my dream a shot now, I’d never do it.

I’d always wanted to create something of my own, from the first idea to the finished product.

Working with people across different ages and backgrounds, I’d noticed how easy it was for everyday fashion to start feeling a little same-same. I wanted to bring more colour, personality and fun into the way we dress, without having to reinvent our wardrobes or spend endlessly on new clothes.

That’s where OBSSD. began: with the idea that a great accessory can change the whole feel of an outfit. A unique print. A pop of colour. A piece that feels so you.

So I booked a sourcing trip to India for some inspiration. That’s where I came across these beaded bags. Working with artisans is becoming a bit of a lost art, and the level of skill left me in awe. Thousands of beads, each placed by hand over more than 20 hours, transform every bag into a genuine work of art. I knew straight away they belonged in the OBSSD. range. I was, quite literally, OBSSD.

On the same trip, the vibrant prints and colourful fabric patterns immediately caught my attention : the fabrics, the hand block-printing techniques, and the detail that goes into printing each piece of fabric before stitching it into a tote. It was perfect to bring traditional artistry and contemporary design together. I was obsessed all over again.

That’s the feeling behind the name. We want you to feel obsessed with who you are, the life you’re building and the people you love doing it with.

OBSSD. is built in Sydney with my partner Rohan, and of course, our friends and family back home, who are always on speed dial. Take us to the brunch you’ve been counting down to, the road trip with the playlist ready, and make it the perfect gift for your loved ones. 

We’re a small brand, so if you’re here reading this, thank you so much.

Stay OBSSD.

Anshika & Rohan